Public Health vs. Sugar Lobby. Who will win in a world that is anti-science and fuelled by alternative facts? #PoliticalSpeak #SugarTax A targeted sugar tax works. The study below in California shows that one year following implementation of the the US's first large sugar-sweetened beverages (SSBs) tax, prices of SSBs increased in many, but not all, settings, but more importantly SSB sales declined, and sales of untaxed beverages (especially water) rose. What is now needed is to assess whether this SSB tax has an impact on the health of the population; i.e. does shifting people away from SSBs to 'healthy beverages' result in loss of weight and improvement in population health, i.e. less obesity and a lower incidence of the metabolic syndrome and diabetes. If yes, a sugar tax will ultimately reduce cardiovascular mortality and potentially all cause dementia later in life. I suspect the US Corn Refiners Association and other bodies with vested interest...